Get an Italy eSIM before you fly to Florence. Instant activation, no SIM swap, and no unexpected roaming fees.
Local operators
TIM and Vodafone Italy have the strongest coverage in Florence. The compact city centre has reliable 4G throughout.
Coverage
Florence's historic centre is a UNESCO site — coverage is reliable across the main areas. Tuscany day trips to the Chianti wine region or Siena will have 4G but expect some rural gaps.
How much data?
3–5 GB is plenty for Florence. The city is very walkable; most restaurants, cafés, and hotels have good Wi-Fi. Data use spikes if you're booking last-minute museum tickets on the go.
Data is essential in Florence for one thing above all: booking Uffizi and Accademia slots on the day, which sell out and require a QR code at the gate. TIM and Vodafone cover the centre reliably; for Tuscany day trips expect solid 4G in towns and some gaps on rural roads.
Buy online
Choose your plan and purchase. No physical SIM is shipped.
Scan QR code
Open your phone settings and scan the QR code from your email.
Arrive and connect
Your eSIM activates automatically when you land and detects the local network.
Use your data
Your home SIM stays active for calls. Use eSIM data without roaming charges.
Both work in Italy. Here's how they compare for your Florence trip.
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Most phones released after 2019 support eSIM — including iPhone XS and later, Samsung Galaxy S20 and later, and Google Pixel 3a and later. To check: on iPhone, go to Settings → General → About → Available SIM. On Android, Settings → Network → SIM card → Add eSIM.
Carrier-locked phones (bought on a contract) may not support eSIM until the lock is removed. Contact your carrier if you're unsure.
You can get an eSIM for Italy online before you arrive, with easy set up and connectivity as soon as you land. Choose an Italy or European eSIM plan, pay, and you'll receive a QR code in your email. Install it at home, then switch it on when you touch down, so you reach Italy already connected.
Once you've landed in Italy, using your eSIM is as simple as switching it on in your phone's settings - select the eSIM as your data line and turn on data roaming for that plan only. Your home SIM can stay active for calls and texts. If it doesn't connect straight away, toggle airplane mode off and on, or choose the Italian network manually. Good to know: Most plans start counting data from the first use, not from purchase date.
Various reputable eSIM providers offer unlimited data options for most travellers. We'd advise to size your data plan to your stay: 3-5GB covers a few days of maps, messaging and photos in Florence, while a longer trip may make more sense to go for 10GB or unlimited data options.
Get your Italy eSIM now — takes 5 minutes, works the moment you land.